The unit you own
staged, shot, and sold
before the weekend ends.
A boutique practice for sellers who want more than a lockbox and a Zillow listing. Every unit gets a staging team, a photographer, and a price designed to start a bidding war — not end one.
list-to-sale ratio
median days on market
avg. over asking price
units closed in NYC
Dated finishes, estate timeline, and a family who needed to move fast — not leave money behind.
A pre-war one-bedroom on the Upper West Side with original parquet floors hidden under carpet, a kitchen last touched in 1987, and a family managing the sale from out of state. Comparable units were sitting at 60+ days. The ask from the estate attorney: just get it done.
The Outcome
6 offers in 72 hours. Closed 18% over asking.
We pulled the carpet, painted the kitchen cabinets in Farrow & Ball Wimborne White, and shot at 4pm when the light came through the west windows like honey. Listed Thursday. Open house Saturday. Best and final Sunday.
“I thought we'd be lucky to break even on the updates. We walked away with six offers and a number I still don't entirely believe.”
Tenant in place, investor two time zones away, and a unit that hadn't been photographed since the Obama administration.
A 650 sq ft one-bedroom in Murray Hill owned by a San Francisco-based investor who'd never actually been inside. The tenant had month-to-month status and wasn't thrilled about showings. The listing photos were from a 2011 flip phone. Comps said $680K. The owner wanted $750K.
The Outcome
Sold at $768K. Tenant was gone in 30 days.
We negotiated a lease termination with a cash incentive, staged with furniture rental, and shot the unit the morning the tenant left. New listing photos hit Streeteasy at 8am. Accepted offer by Friday.
“I've sold properties before. I've never had someone walk the unit, feel the light, and come back with a number that actually made sense — then hit it.”
Two attorneys, one mediator, zero consensus — and a Tribeca loft that both parties needed to sell before the agreement could close.
A 1,400 sq ft Tribeca loft with exposed brick, a complicated co-op board application process, and two sellers who were not speaking directly. The attorneys needed a clean sale at a number both parties could accept within 90 days. Market comps ranged from $1.8M to $2.3M depending on how you looked at it.
The Outcome
Accepted offer at $2.19M. 11 days, 7 offers, board approved.
We staged the loft to emphasize the ceiling height and brick — brought in a custom bookshelf, a single Knoll chair, and an orchid on the kitchen island. Shot at dusk when the western exposure turned the brick amber. The listing photos told the story before anyone walked in.
“Both parties signed the same day. I've been doing divorce mediation for fourteen years. That doesn't happen.”
Your unit has a number. Let's find it.
20 minutes. No paperwork. Just the address, the footage, and a conversation about what's prompting the sale.
Book Your Pricing ConsultationThe Process
Four moves from intake to sold.
Every listing follows the same discipline. The difference is in the execution — and the execution is the only thing that matters.
Walk the Unit
I visit in person — every room, every angle, every radiator. I feel the light at 4pm and know exactly which corner photographs gold.
Stage & Shoot
My team brings in furniture, art, and linens. We repaint if we need to. The photographer shoots at golden hour. The listing looks like a magazine spread.
Price to Ignite
Not to settle. I set the price at the point that draws every qualified buyer to the first open house and makes them compete.
Engineer the Close
Multiple offers. Escalation clauses. Best and final by Sunday. I negotiate from leverage, not desperation — because the staging created it.
Free · 20 Minutes · Video Call
Book Your Pricing Consultation
Tell me about the unit. I'll tell you what it's worth, what it could be worth, and exactly what it takes to get there. No obligation, no pitch — just the numbers.